2011-11-21 MIPS had prime time in Swedish TV
http://svt.se/2.21335/1.2592156/nytt_skydd_kan_halvera_hjarnskador
Discussion focused on the increase of head injuries in Hockey and the possibility of using MIPS to reduce the risk for concussions and more dramatic brain injuries.

2011-03-29 Just recently we returned from the SIA and ISPO snow trade shows where we had the opportunity to meet and talk to some of the industries leading representatives. From a MIPS perspective we are always interested in listening in on the current trends and opinions on safety in general and helmet safety specifically. What we heard at the SIA trade show made us very encouraged, so we decided to bring a journalist and a cameraman to ISPO to see if we could capture the same and more on film.

So we did, and now we have quite an extensive and interesting film material displaying the snow industries thoughts on our favorite topic – safety.

We plan to start sharing this film material with you and others friends within the global helmet industry.
To do that we will seize the opportunity to launch MIPS presence in social media, our Blog; http://blog.mipshelmet.com , our Facebook page; http://www.facebook.com/home.php#!/MIPShelmet and finally our YouTube page: http://www.youtube.com/user/GetMIPS

Our view is that the industry could benefit from a more intense dialogue on helmet development, specifically regarding safety. If our Blog or Facebook page could accommodate for a small step in a direction where we all share any and all type of safety topics on helmets, we believe that could possibly drive development toward even safer helmets in the future.

So to follow on and to participate with your experience and thoughts on the most important topic of the industry – safety – click on the link to our blog and view the first of four videos. Feel free to join in and comment. We very much look forward to your feedback.

If you want to take part of future updates on our blog and get our newsletters – don´t forget to like us on Facebook http://www.facebook.com/home.php#!/MIPShelmet

Hope to see you online,

2011-03-29 Join us at Facebook and make sure you get the latest updates on helmet safety.

Just click in on; http://www.facebook.com/home.php#!/MIPShelmet
and like us!

2011-02-09 Take a look at our first clip from ISPO. During the coming days you will see more of this so stay tuned.


http://www.youtube.com/watch?v=P_en8M_vCXQ

2011-01-27 Some people like doing crazy things. And that's the way we want to keep it.
By absorbing the damaging rotational violence from an angled fall, MIPS Protection System makes great helmets even more protecting.
Something that both RED and POC have discovered.

Welcome mad men and lunatics!

SIA Snow Show 2011 27-30 Januari, Denver.

ISPO Snow 2011, 6-9 February, Munich

2011-01-17 MIPS protection system to offer enhanced protective technology in Burton's RED snow helmets.

MIPS, a company based in Sweden, has signed a technology license and supply agreement with the world's leading snowboard company, Burton Snowboards. Burton's R.E.D. helmets will use the MIPS (Multi-directional Impact Protection System) protection system in select future product launches. MIPS' patented technology mimics and reinforces the brain's own protection thereby reducing the risk of brain damage, setting a new standard in helmet safety.

Helmets on the market today are based on the same technology that was developed during the 70's. They provide adequate protection but they don't protect against brain damage caused by an angled impact to the head. The MIPS protection system reduces the risk of brain damage by mimicking the brain's own protection system, using a unique sliding low-friction layer between the head and the helmet liner. This means the new R.E.D. helmets can absorb more energy created by an angled impact to the head (which is how most head injuries occur). "This is a major breakthrough and we are delighted that R.E.D. has selected the MIPS protection system", says Niklas Steenberg, CEO of MIPS AB. Spacer Reducing the effect of rotational force is a key objective for leading helmet brands, including R.E.D. R.E.D. has made a strategic decision to integrate MIPS in the 2012 "HI FI" helmet model as well as possible future helmet offerings. R.E.D. will initially implement the MIPS protection system in the RED HI-FI, a helmet that was used by six out of seven snowboard medal winners at the 2010 Olympic Winter Games in Vancouver and will be available in shops worldwide beginning in August 2011.
Spacer"Test results have shown us that the MIPS protection system can reduce the likelihood of serious head injury and that was why we chose to partner with MIPS" says Jeff Gilberti, Vice President for R.E.D. Protection and ANON Optics. "At Burton we are all about helping riders progress and the addition of MIPS to our team driven HiFi helmets gives them added confidence to do just that."
SpacerBy designing technology addressing how accidents actually occur, these new standards will help to minimize the risk involved with angled impact to the head.

2010-10-25 Send us an email or call us and we will arrange for a personal meeting to discuss our latest technology innovations and how we could help you to become a market leader in helmet safety.

2010-10-04 Are you….
… looking at developing the next generation of safety helmets?
… looking for the latest helmet technology to step up your competition?

We will be visiting Intermot to present our business case of how to achieve these goals, and at the same time substantially reduces rotational violence, one of the most common causes to sever head injuries.

See you at Intermot

2010-08-26 MIPS releases its latest innovation for helmet protection technologies against rotational violence.
We now also provide full solution for implementation in Inmold helmets.
We would like to meet with you during the EuroBike Trade Show to present on this and other game changing innovations.

See you at Eurobike

2010-06-05 The Royal Institute of Technology is hosting the Pavillion of Innovation at the Stockholm Love 2010 Festival.
As a natural and important part of this MIPS is participating and exhibiting our unique helmet safety technology.
Come by and visit at Skeppsbron, just by the Royal Castle.

The Love Festival is held as a tribute to the upcomming Royal wedding between Her Majesty The Crown Princess Victoria and Daniel Westling. The Festival is open from June 6 to June 19.